About Me

I’m a writer and online marketing strategist, passionate about connecting people to useful products and incredible experiences. Since launching my copywriting business, Five Star Content, I’ve worked remotely with global clients ranging from small B&Bs to the world’s most-loved hotel chains. I’ve also created my own e-commerce brand, started a YouTube channel, contributed to several industry publications, and taught two online courses.

Outside of work, you’ll find me scoping out new restaurants, walking my rescue pup Pippa, or getting stuck into a good book.

Sonesta International Hotels

Senior Field Marketing Manager - West (2024-Present)

Five Star Content

Freelance SEO Copywriter and Hotel Marketing Strategist (2017-Present)

Hyatt Hotel Corporation

Fairmont Hotels & Resorts

U.K. Digital Marketing Manager (2015-2017)

Area Internet Marketing Manager (2013-2015)
Internet Marketing Coordinator (2011-2013)

Education

Bachelor of Arts, Communication (University of Central Florida, 2011)

Certifications:

  • Google Analytics Certification (2023)

Favorite tools: Semrush, Ahrefs, KeySearch, Moz, Figma, InDesign, Photoshop, Canva, Google Analytics, Google Search Console, Grammarly, TubeBuddy, Asana, Zoom, Zapier, Wordpress, Squarespace, Adobe Experience Manager, Shopify, Klaviyo, HTML/CSS.